One of the drawbacks of an RSS feed is that you can get spammed by the sheer number of news stories from a site. To combat this, some sites allow you to subscribe to posts containing certain keywords or topics that you're interested in.
For instance, I love the financial site Seeking Alpha, but the sheer amount of stories that are posted on the site make it impossible to subcribe to it as an RSS feed. However, if you click on the "get live feeds" button in the top right corner, you are able to subscribe to stories only about certain stocks, like Apple (AAPL) or Garmin (GRMN).
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