October 11, 2007

Radiohead's In Rainbows


Radiohead will release their newest album In Rainbows [review] on a major label after all. What's interesting is that it appears Radiohead has created a new business model: 1. self-release with limited marketing power, get 100% of revenues. 2. seek out more powerful marketing to reach other potential listeners, get small percentage of revenue.

It's the best of both worlds, and it should be the new formula for veteran acts released of record contracts. The success of new acts is still tied to record company marketing power, though, with a few recent exceptions.

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